Too Much of Social Media

Hi there,

Welcome to another edition of Simpler Sundays, a newsletter aimed at giving you a dose of relaxed reading at the end of the week. This is the 23rd edition of Simpler Sundays. If you’d like any of your friends or family to subscribe to this newsletter, you can share this link. That said, let’s begin this week’s newsletter.

This week, we are talking about ‘Social Media’.

How much social media is too much?

Let’s start by talking about the hottest entry in the social media game – Clubhouse. The hype around the app has been phenomenal. Clubhouse is currently very popular with celebrities and tech entrepreneurs including Elon Musk, Oprah, Naval, Kevin Hart, and Ashton Kutcher, etc.

Along with its elite clientele, the app has also managed to become a unicorn (valued at $1 billion) in a very short time. For those of you who haven’t heard about Clubhouse – It’s an invite-only social networking app based on audio chat. It allows users to listen to conversations, interviews, and discussions between various people on various topics.

It’s like listening to a live-podcast only with an added layer of exclusivity.

The app already has 2 million people among its userbase. Although it’s only in the beta testing stage and is available for iOS only, the makers expect to soon launch it for the public.

All this is well and good. But it begs the question – How much social media can we take? How much is too much?

Even though I like the concept of Clubhouse (I’d even like to try it someday), I think we are already too saturated with social media. We use Twitter for our political discussions, Instagram for following our favorite influencers, and Facebook for keeping in touch with our friends. We use YouTube to check out all the latest videos, LinkedIn to build professional connections, and Reddit to have discussions on various topics. Then there’s Pinterest, Snapchat, WhatsApp, Quora, Telegram, Medium, and so many others.

It’s getting too exhausting to be on multiple platforms. Yet, everyone preaching about personal branding emphasizes the importance of being available on multiple social media platforms.

So, what should be done?

I think the approach should be to be very selective about choosing which social media platform to use. We should begin by analyzing two or three platforms that bring us the most value and then slowly get away from others.

Here’s an example from my own life – LinkedIn and Instagram are the most valuable platforms for me. Being a Technical Content Writer, LinkedIn has given me plenty of high-quality clients. Instagram, on the other hand, gives me a platform to talk about personal growth and attractively showcase my content.

Other than these two platforms, all other social media channels only add stress to my life. It’s like having another item on a useless to-do list.

We live in an attention economy where the currency is the time we give to these platforms. All of these are fighting to grab our attention. It’s, therefore, our responsibility to sensibly utilize this currency, to sensibly utilize our time.

So, delete all those apps and platforms that do not bring any value to your life. Take charge of your time. Spend your currency wisely.

I started it by deleting Facebook a few months back. Now the plan is to slowly get away from WhatsApp and Twitter.

How about you? Which social media platforms do you use? Which platforms do you think only add unnecessary stress in your life?

I’d love to hear back from you.

That’s all for this week. Next week, I’ll take up another question and try to share my perspective on it.

See you next week. Stay safe and take care.

With love,

Shikhil Vyas

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