Follow these 5 best practices when you need to do business writing.
- 1. Write to the point
In business writing, your primary audience includes decision-makers and C-suite executives.
They don’t have time to go through all the fluff content that you’ve added.
So, come straight to the point and save time for both parties.
2. Add relevant stats
Find recent (and credible) stats that go well with your content. Add hyperlinks to show the reader where you are picking those stats from.
This builds credibility.
3. Share use cases to make your point
Let’s assume you are writing about AI. Share a few real-life use cases about how AI is being used in the industry.
This helps readers understand the real-life implications of your theory.
Show > Tell
4. Add infographics
Only having text can make your article boring.
So, add infographics and images to keep readers’ attention.
Here’s a good example.
5. Create a detailed outline before starting
A well-structured and detailed outline will make your job easier to stay on track while writing.
• Bonus tip
Share your detailed outline with the client before starting to work on your article.
This will save you the hassle of making multiple revisions.
There are 90% chances of your article being approved in the first attempt if the outline is client-approved.
Thanks for reading. I am Shikhil Vyas, a technical content writer and blogger. If you liked reading it, you can support me by buying me a coffee.